Marketing Automation
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
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Microsoft CRM and Varicent, Oracle Siebel's CRM
Varicent Software , which sells incentive compensation and sales performance management products, has announced what company officials are calling "an integrated product" with Microsoft Dynamics...
Read more about Microsoft CRM and Varicent, Oracle Siebel's CRM...
Use of Mashups in the US Government
Federal Computer Week (FCW.com) recently published an interesting piece written by John Moore about the use of APIs and development of mashups for use by government managers. Titled "Getting on the same page", the 1200+ word article cites the...
Read more about Use of Mashups in the US Government...